Performance marketing tools to maximize your ROI

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5.6%

A new era of performance

Innovations that drive impact

Hit your unique business goals with next-gen products and vertical solutions.

Brand discovery like no other

61% of users have purchased something after seeing content on TikTok.

Source

TikTok Marketing Science Post-Purchase Analysis conducted by Fairing, 2022

Inspiring every kind of action

92% of users took action on content they saw on TikTok.

Source

Marketing Science Global Time Well Spent conducted by Kantar, March 2021

2025 Trend Report: It's not magic, it's chemistry

Or as we call it at TikTok, Brand Chem—a balance of listening, adapting, and transforming. Our annual trend report offers actionable insights for brands to be part of culture for the year ahead.

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Ad solutions to hit every objective

Generate leads

Boost conversions

Increase sales

Promote your app

Native Lead Generation

Website Lead Generation

Smart+ Lead Generation Campaigns

Gather leads quickly and seamlessly

Capture valuable leads though a customizable Instant Form that loads natively within the TikTok app.

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Native Lead Generation

Gather leads quickly and seamlessly

Capture valuable leads though a customizable Instant Form that loads natively within the TikTok app.

Learn more

Website Lead Generation

Boost traffic and qualified leads

Drive prospects to your own web form and use existing logic to qualify leads.

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Smart+ Lead Generation Campaigns

More leads. Less time.

Tap into our AI-powered ad solution to help your campaign generate more leads with less effort.

How brands are generating results on TikTok

Explore case studies

American Eagle

Elevating product sales and ROAS with Search Ads Campaign.

100%

Higher return on ad spend

10X

Increase in conversion

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Qatch

Streamlining the lead acquisition process with TikTok's Question Card Instant Form.

32%

Increase in leads collected

24%

Lower cost per lead

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Ray-Ban

Supercharging sales and boosting efficiency in the US market with Smart+ Catalog Ads.

47%

Increase in conversion rate

42%

Higher ROAS

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Survival Games

Discovering the winning formula to drive ROAS and scale user acquisition across multiple markets.

177%

Increase in ROAS

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DoorDash

DoorDash aimed to boost dasher sign-ups with a TikTok Lead Generation campaign.

13%

Relative lift in Dasher sign-up

10.6K

Incremental Dasher sign-ups

See case study

Silk & Snow

Leading premium mattress, bed frame, and bedding brand Silk & Snow weaved performance success— including a 60% lift in ROAS— using Spark Ads, High Spending Power targeting and Events API.

60%

Lift in ROAS

37%

Lower CPA

See case study

Fun.com

To drive conversions during key holiday moments, Fun.com engaged audiences with conversion-focused performance solutions, driving 10X ROAS and 2,500 % increase in purchases YoY.

10X

Increase in ROAS

4.5k%

Increase in website visits YoY

See case study

Driva

Australian financial services platform Driva launched a lead-generation campaign unlock new audiences and enhance conversions, ultimately recording a 16% Conversion Rate, reducing Cost Per Lead by 19%.

16%

Conversion rate

19%

Lower CPL with custom audience exclusions

See case study

Tactical resources for TikTok marketers

TikTok for Business

Performance Fundamentals

A simple four-pillar framework to drive growth on TikTok

TikTok for Business

TikTok Academy

The official TikTok learning destination for marketers

TikTok for Business

Marketing Partners

Find partners with a proven track record of TikTok success

TikTok for Business

Performance Fundamentals

A simple four-pillar framework to drive growth on TikTok

TikTok for Business

TikTok Academy

The official TikTok learning destination for marketers

TikTok for Business

Marketing Partners

Find partners with a proven track record of TikTok success

Creating a TikTok campaign strategy that performs

1. Optimize your data connections

Set up TikTok Pixel and Events API to ensure accurate measurement and optimization— and help drive more conversions.

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2. Set your goals

Your high-performing TikTok ad campaign needs clear business objectives and success measures.

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3. Activate the right solutions

Set up and launch your campaign with solutions designed to connect you with customers at the right stage of the decision journey.

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4. Build effective creative

Exploring a variety of ad creatives and doubling down on successful ones can help you reach more audiences and improve your campaign's ROAS.

Learn how

5. Measure your impact

Get a real understanding of your campaign's impact with solutions like Conversion Lift Studies and Post-Purchase Surveys.

Learn how

6. Test, learn, and scale

Keep growing your results by testing, learning, and iterating from the insights you uncover.

Learn how