Marketing For Gaming | TikTok For Business

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Why advertising here works

A top destination for gaming content

50% of daily users on TikTok watched gaming-related content in 2022, amounting to over 3 trillion views.

Source

TikTok Internal Data, Global, Jan - Dec 2022

Diverse and engaged audience

82% of gamers on TikTok play games weekly.

Source

TikTok Marketing Science Journey of Launch Research 2023, conducted by Material

Supercharged business impact

After seeing gaming content on TikTok, 41% downloaded the game and 36% purchased to play.

Source

Marketing Science, Global Entertainment Study (Gaming Vertical) 2021, conducted for TikTok by Material

Solutions for every gaming campaign

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Pulse

Leave a lasting first impression

Make an impact with the first ad a user sees when they open the app.

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TopView

Leave a lasting first impression

Make an impact with the first ad a user sees when they open the app.

Learn more

Pulse

Stay close to the heartbeat of culture

Join in on the magic of the For You page with contextual, brand-suitable ad placements next to the top 4% of trending content.

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Gaming marketing success stories

Explore case studies

HOMA

HOMA launched "Clean It!" achieving 2.5M installs, 55% lower CPI, and 60% higher CVR. How? Using TikTok Creative Challenge, App Event Optimization, and Value-Based Optimization.

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Game District

Game District launched "My Supermarket Simulator" which reached #1 on Android, 10.84% CVR, and 30% higher D7 ROAS. Game District utilized TikTok's NTL program, and creative solutions available in TikTok One to drive downloads and revenue.

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Whatwapp

To promote their Scopa game, Whatwapp leveraged TikTok's Smart+ feature, resulting in a +16% increase in Day 1 retention, a +15% boost in conversion rates, and a -14% reduction in cost per install (CPI) on Android. These results show Smart+'s impact on boosting user acquisition and cost efficiency.

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Pixelvoid Games Ltd

Pixelvoid Games Ltd achieved 800% global scale growth and a 4X increase in daily revenue retention for Skins Clothes Maker by leveraging TikTok LiveOps program.

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